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Social Media Strategy: The Direction and Tools You Need for Your Property

Corporate planners know that social media is where most things happen online these days, but many commercial property managers are still wondering how social media marketing fits in for them. Typically relegated to tenant acquisition, your team might be using social platforms to visually promote your office parks but should be using social for so much more. The unknown can be daunting, so we'll be sharing what we've learned in the commercial real estate space in hopes of helping you provide effective social media strategy direction to your marketing team.

What do you do if you don't have a social media creator on your marketing team? We'll provide ideas if this is the case for your properties, and will also give guidance in case you're looking to hire a social media content creator but don't really know what you need. MOBLZ can help you do more with less, as we do with all our software and services.

Getting Started

This Social Media Strategy series will delve further into all things social media for commercial real estate management in the coming weeks. In the meantime, you'll need to have the right equipment to make your content look professional, easy to produce, and exciting. To start you off right, we've compiled a list of products to consider for your toolkit. These are valuable products based on our own experience in social media marketing production. Having the right equipment is half the battle in making social content creation easier!*

Our Top 3 Picks

SanDisk PRO SSD (2TB)

Even small videos take up a lot of room, so invest in an external drive to store your images and videos instead of slowing down your hard drive.

PRICE: $128.95

Recommended Accessory
Hard Case | $11.99 | Amazon

LaCie Rugged Mini (4TB) | $149.00 | Amazon

Fujifilm X-S10 Mirrorless Camera 

Mirrorless cameras are more stable, so your photos are less shaky. Reviews of Fuji's X-S10 note the camera's excellent grip, beautiful high-quality photos (Fuji's "hues"), and solid build. 

PRICE: $999

BUDGET FRIENDLY: Use your smartphone! It's a great option until you feel the need (and have the budget) for an extra camera.

SanDisk PRO SDXC (1TB)

Shooting video requires a fast SD card. You want speed on either end of the video creation equation - recording or downloading - and the Sandisk Pro SDXC card has speed to spare.

PRICE: $193.30

Recommended Accessory
Memory Card Holder $7.78 Amazon

SanDisk Extreme Pro (32GB) | $14.46 | Amazon

*This post may contain affiliate links. If you click one of these links and make a purchase, we may earn a commission at no additional cost to you.

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