Having events at your property lets you engage the community and is helpful to your tenants. They can shop for gifts while eating lunch which normally would take extra time out of their day after work.
When it comes time to organize your Christmas Bazaar, you should plan to have it at least a week before Thanksgiving. This is so you can catch all your tenants and occupants at the right time to give them the opportunity to buy the best gift(s!) from your vendors. If you have it after Thanksgiving you run into a problem with vendors having other Christmas/Holiday events scheduled. You also wouldn't want to do it the weekend after Thanksgiving because people are traveling or shopping at all the major store sales for Black Friday.
As property managers, it’s our duty to not only bring time-saving amenities to our tenants, but to also create a sense of community within your office park and the surrounding communities. Bringing in local small businesses helps your tenants find their friends and family the best gifts that are just as unique as they are. Giving them the opportunity to serve your tenants and promote themselves, not only draws more people to the events but also helps form a stronger bond with the people operating the small businesses. Of course it also gives your occupants more time to focus on other matters as opposed to trying to figure out when they can find the time to run around buying presents for the holidays.
Once you have found your vendors and your event is on the schedule, you need to begin promoting it. Hit your social media channels hard since it will be the fastest way to get the event information out. Newsletters and signs will also be great ways to promote it. Ask your vendors for any promotions they will be running during that time so you can add them to your social media posts. Don’t forget to ask for digital versions of logos from the businesses so that you can easily add them to your promotional materials. Lastly, ask the vendors to also post and give the event a shout-out on their social media channels. You will reach a larger market and bring even more attention to your event if everyone works together.
If you want to experience a Christmas Bazaar event before you plan your own, come out to ours on November 17th from 11:30-1:30pm at the Imperial Center (4309 Emperor Blvd, Durham, NC 27703) and make sure to follow our social media accounts to stay updated on what vendors and food trucks we will have!