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Why Food Trucks Beat Traditional Corporate Catering

From Street Carts to Regulars at the Office

 

Food trucks started as neighborhood vendors and market stalls. They fed shift workers and students. After the 2008 recession, the scene reinvented itself, and social media helped talented cooks find fans fast. As of 2025, the U.S. food-truck market sits around $1.09 billion, and it’s been growing steadily. What used to be a novelty is now a practical option for companies that want something different without a lot of hassle.
 

Five Reasons to Think About Swapping the Caterer for a Truck

They show up where people are

A caterer needs a dining room. A truck parks in your lot, on the roof, or around campus buildings. That convenience matters. People actually leave their desks, which is rare and good.
 

You save money without feeling cheap

Trucks run lean: lower overhead, smaller teams, simpler menus. Companies often see about 20 to 30 percent savings compared with standard buffets. That’s money you can spend on perks, or at least, not waste it.
 

Food trucks make employees talk to each other

Waiting in line is, in itself, a small ritual. Someone recommends a dish; someone else laughs at the server’s joke, and suddenly you’ve got two departments swapping ideas. Those tiny, human moments add up.
 

Your tenants support small, diverse businesses

Many truck owners are minority entrepreneurs or operators who got a second chance. Hiring them says something about your values and brings genuinely interesting menus, not the same old hotel buffet.
 

Streamline Lunch

Food trucks use apps for pre-orders, handle allergies, and track timing. So, they’re spontaneous without being sloppy. You get the flavor of street food with the reliability your event needs.
 

Why Use Food Trucks as An Amenity

Post-pandemic, keeping people connected and happy at work matters more than ever. A food truck isn’t a cure-all, but it’s an easy way to break routine, save money, and give employees something to talk about. Next time you plan a team lunch, ask yourself: would people prefer another bland buffet, or a short, memorable meal that gets them off email and into conversation?
 

If your answer is the latter, it’s time to try a truck.
 

Schedule a food truck rotation with Moblz and raise employee happiness at a fraction of the time and cost.

Sources: Reuters, Harvard Kennedy School, Journal of Hospitality & Tourism Cases